JUL 2021

In the first edition of ‘Women Achievers Podcast’ series, Pooja Pathak, Co-Founder & Director, Media Mantra, talks about her journey, achievements, challenges and opportunities

The popularity of podcasts has gone up in the last few years, more so during these unprecedented times. Being versatile and engaging, podcasts have started enjoying a disproportionate dominance in the digital paradigm. Due to its approachability, niche targeting and creativity, it has become a favourite of not only users but also marketers who want to encash its potential to the optimum.

The recent findings from Spotify’s Culture Next report shows that around 87% of millennials and 77% of Gen Zs said they use audio streaming to reduce their stress levels, with 84% of the former seeing audio as a mental health resource, and 79% of the latter believing it is healing.

So, in order to keep up with the trend, exchange4media PR and Corporate Communications has ventured in this domain and is proud to inaugurate its first edition of ‘Women Achievers Podcast Series’. The series will have stories from women leaders who were also winners at the second edition of ‘e4m PR and Corp Comm Women Achievers Awards 2021’. Stories of their passion, their perseverence, their never-say-die spirit and motivation for samaritans.

Read the whole article here – https://www.exchange4media.com/pr-and-corporate-communication-news/one-has-to-keep-mind-centered-to-be-able-to-work-on-things-properly-pooja-pathak-114334.html

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