27
JAN 2022
Business magnate, investor, author, philanthropist, and co-founder of Microsoft, Bill Gates, once asserted, “If I was down to my last dollar, I’d spend it on PR services.” One cannot agree more with it. Public Relations aka PR services, regardless of the size of the organization, are one of the most impactful ways to build on marketing strategies and establish a solid presence in the market. Unfortunately, when it comes to availing of PR services, businesses don’t see it as a necessity, and the budget for the same usually gets allocated to some other official activity, such as recruiting new talent or refurbishing the workspace.
Undoubtedly, not many understand the true potential PR services withhold and hence, end up neglecting it. However, they must understand that public relation is an area that can help in transforming the future and profitability of a business. If used rightly, PR services can provide an organization the ability to overcome almost any stumbling block it may face. It is about sending the right messages at the right time to the right place and the right people, thereby creating a stronger brand reputation. It’s no brainer that it’s possible to operate a business with little or no PR services expense, however, it’s quite unlikely that a firm will pick up the steam in the industry or key markets. Let’s explore the importance of PR services for tech organizations:
The difference PR services make for technology firms
Right from the trouble of drawing in funding or investment, attracting the new talent to the firm, growing customer and user-base to scaling up of the business, there are numerous problems that technology solution providing organizations face. However, PR services can easily solve the majority of them. Although a tech firm has developed a product or service that will emphatically influence how individuals work or live, they ignore one basic reality: Not everybody is well-versed with understanding how technology functions. The arena of it is bound with complexities and technicalities that very few understand and even fewer who truly comprehend. However, such subtleties are necessary to the appeal of the product. Hence, there may be a need for the public to understand them to be attracted to the product. And these intricacies are difficult for a layman to handle; therefore, have to be conveyed in an extremely insightful way to really convey the idea. This is exactly where experienced PR services firms like Media Mantra play a crucial role. Having a deep-rooted presence in the field of PR services, they understand the psyche of the user-base and also know their ways around it.
Journalists are open to story ideas that align with what is currently grabbing headlines. They are usually seeking ideas that widen a previous story’s scope and explore the latest trends. Thus, one of the key ways how a PR services firm helps brands is via utilizing the media’s interest in covering technology trends to their potential benefit and pitch journalists story ideas that are similar to their client’s company’s product or service. This is known as newsjacking.
Additionally, fostering a strategic and legitimate media presence can also bring in considerable outcomes in the form of investments and capital firm attention. This can end up being particularly essential in the technology set as digital transformations and automation are taking place rapidly, especially ever since the pandemic outbreak. Therefore, investment is a vital component that will direct the pace of its growth and the future of the industry at large. By leveraging its network and expertise, PR services can help technology solution providers in getting the right attention from the consumers and consequently, boost their presence in investors’ eyes.
The bottom line
In this technology-driven era, PR services have started taking the digital route as well. The campaign activities are now combined with social media and digital marketing channels to facilitate communication. PR services aid a company to be seen as an honest and reliable brand in the eyes of the end-users, which proves to be a great advantage for all their future endeavors. Undoubtedly, when a brand is covered in targeted media outlets, it becomes more visible to prospects. PR services enable to carefully design of effective strategies to produce clarity about an organization’s key messages and identity. With brands utilizing the right kind of PR services, the organizations of today have a much higher chance of reaching the right consumer base. Embracing PR services is, certainly, a worthy and prerequisite investment. No firm can ever be big or small for it.
